Why you need a .ug domain

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Your domain name represents your brand. It’s how people will remember you. A domain name extension or the top-level domain is the letters that appear after the main part of the domain name. For example in the domain name “thanksforcoming.com”, the TLD would be .com.

Once chosen, a TLD can not be changed unless you buy a new domain.

What is a country code TLD?

Also referred to as ccTLD, is a two-letter domain extension that is specific to a particular country or a geographical area. In this case, if your domain name is thanksforcoming.co.ug, the ccTLD would be .ug

Why do you need a .ug domain

  • It Protects your brand identity

With so many businesses around the world, it’s easy to have the same brand name with a business that’s on the other side of the globe so while you are having the .com domain, they might register its country-code domain and drive traffic that’s supposed to be yours.

Protect your brand from copycats that don’t only snatch away site traffic but also potential customers.

  • It will help a lot with SEO

 The TLD you choose can have a significant impact on search engine ranking and subsequently influence the popularity of your online business.

Using ccTLDs is one of the most powerful ways to rank a domain in a particular country.

For example: If you have two websites that are exactly alike with one website ending in .com and the other in .co.ug, the domain name with the ccTLD is likely to rank better in Uganda.

Let’s say you own a bakery in Uganda or are expanding your business there, you may want to register a .co.ug domain name to ensure that your company is showing up in the search results of those living in Uganda.  That’s because Google presumes all content within the .co.ug website caters specifically to the locals.

Rank better in Uganda with a .ug domain.

  • Boost customer trust

 A .ug domain makes you popular among the locals because they are more likely to trust and support businesses within their own community. You will provide your potential customers the convenience and peace of mind that you’re a legitimate business.

  • A ccTLDs allows you to bring out your creativity

You can build a strong brand around your domain name using what’s known as a domain hack. This is when a word or name is formed using both the domain name and ccTLD together. For example, subscri.be uses the Belgium ccTLD. It can even be a phrase that points people to your products like bedr.ug if you sell bed rugs. There are no limits to the variety of combinations you can come up with!

Where can you get a .ug domain from?

 The .ug name domain namespace which is reserved for use by companies based in Uganda is provided by Infinity Computers and Communications, the sole company that maintains the .ug domain registry service since 1994.

To get your .ug domain, navigate to https://registry.co.ug which is the official Uganda domain registration site URL. Alternatively, you can directly contact our helpdesk on 0312301800 for assistance from our customer care team.


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