Unlike back in the day when internet could only be accessed via a desktop, today internet users have the freedom to get online using different web-enabled devices such as smart phones and tablets. This makes it important to build a website that users can seamlessly navigate regardless of their type of device. A responsive website adapts to any screen size depending on your device and its capabilities. A responsive web design ensures that your website looks as good on a mobile phone or tablet as it does on a desktop.
What is responsive web design?
Responsive web design is an approach to web design that makes web pages render well on a variety of devices or screen sizes from minimum to maximum display size. A site designed with responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.
Responsive web design has become more important because the amount of mobile device users has come to account for more than half of total internet traffic. The term responsive web design is given to the idea of developing and designing a website which works on any device by changing its layout automatically.
Why responsive web design is important?
With the invention new technologies and new gadgets people in in this modern era want to browse web easily and quickly. This means that responsive web design is made to help the users browse with any type of device they have in their hands. In that case, your website should be so versatile that it can be used on a mobile phone or on a huge sized LCD screen.
Before responsive web design, web designers had to design a lot of versions of their website, a solution which was really tough and didn’t work as users needed to download too many designs and extra code. Responsive web design is very important because it allows you to just have one website that users visit from any device they have.
What are the benefits of responsive web design?
Today’s cut-throat business climate requires one to go over the top to succeed and responsive web design gives you several benefits that put you at an advantage:
- They are easy to maintain
Considering that you have one set of content/website to display across different devices (i.e. mobiles, desktops and tablets), there is always only one website to be updated when the need arises. This will definitely lessen your efforts which you would have to use in updating many versions of your website.
- It ensures usability
Majority of smartphone users visit websites using their mobile gadgets so a mobile-friendly website will be more favored than one that only looks, feels and works great on only a desktop.
- It ensures great SEO
Response web-design makes it very easy for Google to index your website so that it shows up among the top results no matter what gadget a user is searching from.
- Draw more customers
If you are the business with a website customers want, you can expect more sales and leads hence giving you a competitive edge over other businesses especially small businesses considering that most of them do not have a mobile friendly website.
- Media Display Issues
Perfect responsive web design not only re-size the pictures and content, but it also works for media like videos, moving text, etc. and fix them according to the size of device you have.
- Smooth User Experience
Best Responsive web design gives users, a very smooth and optimized experience on the device they have in their hands. Recently, it is seen that the world’s most famous search engine “Google” started promoting the best responsive web design in their method for the cell phone sites.
With the invention of new and new technologies, it has become too difficult for one to make a lot of versions of their website but responsive web design solves this problem.
By the above features, you have to admit that having a single website that can be used on any device or any screen size is a very good deal. It will not only lessen your efforts but will also help you to increase a lot of traffic on your website. In this way you will earn much from your website.